Who is Josh “Fat Jew” Ostrovsky? if you’re a daily social media user, specifically Instagram, you’ve probably heard of him or maybe you’re one of his 6+ million followers on the photo sharing app. Fat Jew is part of a current social media wave of stars who make money just posting shit and plugging shit for brands. But if you asked him what he does for a living, he couldn’t tell you. What he does know however is that he’s making money doing the things he doesn’t now how to explain and its good money. The self proclaimed Z list celebrity who is probably more busy and making as much as or more than some B list celebrities, has managed to spin his social media stardom into a “Fat Jew” mini media empire complete with a Apple Music radio show, an upcoming book titled Money Pizza Respect and even his own wine called White Girl Rosé. Since the wine launched it has sold over 150,000 bottles, thanks no doubt to his social media reach. Dujour.com features the rising star/businessman for their 2015 Game Changer issue where he talks about struggling to explain to his father exactly what he does and why he sweats so much.
The native New Yorker’s knack for winning the elusive attention of an overstimulated demographic has made him an unconventional yet desirable partner for brands like Bud Light, Virgin Mobile and Burger King. On any given day, the Fat Jew gets more eyeballs than Jimmy Fallon or Stephen Colbert on their broadcasts. “The brands obviously know that I have a trusted voice and that, relatively speaking, I know what’s cool—or at least what’s going to get a conversation started—so they kind of let me do the things I want to do,” says Ostrovsky, who once tattooed a logo of Burger King’s Chicken Fries on his chest and shared it on social media.