Timberland’s Herald Square New York City store is taking the shopping experience to another level. The store now offers shoppers a more connected environment equipped with digital devices like tablets that allows the shopper to learn more about their products while in store. Shoppers can make physical purchases or take advantage of online only sales while in the store. The are also able to view user generated content, product reviews and get tips from styling videos. Whether this will increase sales for the company is not known yet but we’re sure this is part of the goal of this new “connected” shopping experience.
The feature was made available on Saturday, Jan. 14. Products in the store carry with a tag that, when tapped with one of three mini tablets in the store, brings up product information similar to what you’d find on an online product page. The tap also pulls up related items and items recommended based on the initial chosen product. Shoppers can add items to a personal “collection” on the tablet, make notes and save the collection for later by emailing it to themselves. The idea is to connect consumers’ online shopping habits with the in-store experience.