It relaunched with much fan fare complete with some of music’s biggest stars on a stage talking it up and coming out as part owners. It has one of music’s biggest stars behind it but all these things that look and sound great is exactly why Ben Gibbard of Mumford & Sons and Deathcab for Cutie thinks it will die a nasty death.
“I think they totally blew it by bringing out a bunch of millionaires and billionaires and propping them up onstage and then having them all complain about not being paid, that’s why this thing is going to fail miserably.”
Singer Lily Allen thinks Tidal will drive piracy even more.
“People are going to swarm back to pirate sites in droves. My concern is that Tidal may set emerging artists back,”
Maybe sometimes trotting out your big superstar friends to to publicize something isn’t always the best way to go apparently.