Media mogul Oprah Winfrey can’t stop making money. She already sits on a massive wealth of $3 billion and after just one tweet about eating bread and losing weight, she added an additional $12 million to her fortune within an hour.
The media mogul and the largest individual stakeholder in Weight Watchers International Inc. tweeted a video at 12:09 p.m. Eastern time professing that she had lost 26 pounds while eating bread every day. Over the next hour, Weight Watchers shares rallied more than 16%. Winfrey owns just under 6.4 million shares of Weight Watchers, or 10% of outstanding shares, according to FactSet data. Weight Watchers shares were more recently up 20% at $13.37.
Here is the $12 million tweet from Oprah:
— Oprah Winfrey (@Oprah) January 26, 2016