Don Thomson made history for just under three years becoming the first black CEO of the world’s biggest restaurant chain, McDonalds. Don Thompson worked his way up from restaurant equipment repairs to President of North America to CEO of the whole ship. During his tenure, the company entered a never ending cycle of new scrutiny and scandals related to its food and even some of its ads. Mr. Thompson tried to quiet critics and boost sales by adding more healthy options to the menu and redesigning some locations. He even attempted to go after Starbucks by introducing McCafe, a specialty coffee bar in select locations. But everything he tried fell flat and sales never really recovered. He will step down as CEO on March 1st ending one of the shortest CEO runs ever. Sales have been stagnant at the company due the fact that consumers have become more conscious about money and what they eat.
Chief Brand Officer Steve Easterbrook will take the reins when Thompson steps down on March 1, the Oak Brook, Illinois-based company said in a statement Wednesday. Easterbrook, currently a senior executive vice president, also will join the board, filling Thompson’s vacated seat, the company said.