Want a taste of Jay Z’s life? Then $760 will do it for you. The hip hop/business mogul’s latest venture is his own champagne called “Ace of Spades” and while much of the price tag has to do with the over the top packaging, the drink isn’t bad at all according to Bloomberg’s Elin McCoy. But don’t look for wine/champagne enthusiasts to add this bottle to their collection because, well, it may be too flashy for them:
The blanc de noirs joins a lineup of five other Ace of Spades Champagnes, with similar flashy packaging that definitely exudes, well, excess. Like the others, the new bottle is coated with a metallic finish and hand-embossed with an Ace of Spades symbol hammered out in pewter. (The original brut, which retails for $300, is gold. The blanc de blancs, shiny platinum; the rosé, bright pink; the rare gold cuvée, bright green; and the slightly sweet demi-sec, dark pink.) I’m not sure why they chose a subdued gunmetal gray, like storm clouds, for the blanc de noirs. Maybe it signals the conquest of a category?