Move over Rock and Roll, move over country, move over pop, most Americans now prefer R&B and hip hop over Rock & Roll which now officially makes Hip Hop/R&B the sound of America. However, don’t count rock music out just yet. The genre still leads the pack in physical album sales with 43% and even digital album sales with 36.7% . Where it lags behind Hip Hop and R&B is in audio on demand streams with $18% and video demand streams with 12.2%. Hip Hop/R&B lead the pack in those areas claiming 30.3% of total of on demand audio streams and 27% of on demand video streams.
Now, it’s possible that rock could return to its predominant spot in the future. The hip-hop and R&B genre was helped by the release of more than a few dominant albums between January and June, like Drake’s “More Life,” Migos’ “Culture,” Future’s “Future” and Kendrick Lamar’s “Damn,” among others. Drake, in particular, had a notable couple months, breaking his own record for on-demand streaming in a single week with 385 million.