Kanye West is launching some 21 pop up stores this weekend around the globe that will sell exclusive “Life of Pablo” merchandise tied to his latest album of the same name. The decision to launch these pop up stores came after the first “Life of Pablo” pop up store in New York sold more than a $1 million worth of merchandise. Kanye has since launched other pop ups in Paris and Los Angeles. This weekend will see the launch of 21 new stores across the U.S. in cities like Portland, Detroit, San Francisco, Las Vegas, Chicago, and Atlanta and outside the U.S. in Singapore, Amsterdam, and Melbourne and others.
Each city will have its name spelled out on tees and hoodies with Cali Thornhill DeWitt’s gothic script in a myriad of bold shades reminiscent of the collection West showed at Madison Square Garden in February. And while his runway pieces might be out of reach for some—Yeezy shoes in particular have fetched astronomical prices on the resale market—his latest fashion project should give fans across the world the chance at a piece of Pablo.